The Tourisim as a privileged industry has important. Today travel for health is one of the important goals of tourism, so health tourism has rapid growth in few years. This study seeks to derive the “what” and “why” of the pattern of Health Tourism Attraction model in Iran using qualitative research and drawing on symbolic philosophy. The main problem is that this research seeks to answer the scientific and systematic it is, this is a model to attract health tourism in Iran? What factors and elements that attract health tourism in Iran? What is the function of these factors? Accordingly, this study uses classic grounded theory analysis and induction-based coding approach. The conclusions are emerged from 20 semi-structured field discourses through theoretical sampling and to reach the stage of saturation extract, and at the end of the Dell data Health Tourism Attraction Model has been articulating. This model includes five dimensions: Therapeutic value, Health promotion, Islamic health service and tourism attractive.

In recent decades, corporate governance has attracted the attention of many researchers. Most corporate governance studies have focused on internal control mechanisms, while the research has ignored the role of external corporate governance controls in preventing managers' beneficial activities and maintaining stakeholder rights. This paper based on Philosophical foundations of symbolic and Qualitative approach seeks to design Corporate Governance Strategic Control Model in Iranian firms...

According to the Islamic culture and civilization, tourism is deeply linked to Islamic thought and belief. It is one of the most profitable industries in the international fields and an important way for producing income and getting out of economic challenges of the local, national, regional, and international situations. Because the holy shrine of Imam Reza (AS) is placed in Mashhad, it has a substantial capacity to attract religious tourists; yet, in recent decades, the number of pilgrims and tourists has increased, but their average stay in the city has decreased. Accordingly, the main purpose of this study is to identify the factors affecting the attraction and retention of religious tourists in Mashhad metropolis. In order to achieve this goal, the qualitative research method and grounded theory of Glaser’ s approach have been employed. In this regard, the opinion of experts on the effective factors on attracting and retaining religious tourists in Mashhad metropolis were collected by semi-structured interviews. Through grounded method, they were categorized into open, selective and theoretical codes inferred from the identified concepts. The results of twelve interviews and reviewing and interpreting the data, led the researchers to 37 initial identifiers in the form of twelve sub-categories in five main categories including the characteristics of the destinations of the tourists and host community, tourist destination management, the characteristics and needs of pilgrims or religious tourists and the features of their travelling. Finally, the model of factors affecting the attraction and retention of religious tourists in Mashhad metropolis was presented, and the relations among categories were explained.

One of the main lines of study in the sphere of "management of organizational behavior" is the leadership. In the literature of western management, there are many theories on the leadership. What is the focus of attention about the requirements of leadership in the Islamic domain has been derived from our beliefs, i.e. what is based on Qur'anic verses and the sayings of our infallible religious leaders. In this regard, Nahj al-Balagha is an Islamic source containing many exhortations and wise sayings on effective leadership addressed by Imam Ali to his generals. In the present study, the researchers have tried to study Imam Ali's words to obtain the theory of effective leadership in his view. Therefore, the research method in this article has been the qualitative strategy of data-based textual theory, resulting in creation of a theory. Thus, it is necessary to use the word "theory" in the title of the research.We know that Imam Ali's words are true and whatever is true needs no test. Therefore, researchers just state the theory in Imam Ali's words.

Medical tourism, as one of the aspects of tourism, has played a significant role in the sustainable development and dynamics of the economy, as well as understanding between nations and strengthening the foundations of world peace. Therefore, the current research was carried out to identify, introduce, and present a suitable model of therapeutic tourism potential in Kermanshah province. This study employed grounded theory, which is a qualitative method. The statistical population of the research is 8 hospitals with an active IPD department in the center of Kermanshah province. A semi-structured interview was chosen as a data collection method. To achieve theoretical saturation, the entire society associated with foreign patients was consulted. The results of the interviews with these experts were reported in the form of themes of referral motivation, financial incentives, accommodation incentives, transportation, and changing the structure of treatment centers. The theme of referral motivation includes five general components and twenty-two indicators,the theme of financial incentives includes three general components and fourteen indicators,the theme of accommodation and transportation incentives includes three general components and ten indicators, and the theme of changing the structure of treatment centers includes two general components and fifteen indicators. Finally, the final model of the research was drawn and practical suggestions were presented to the managers of the health and treatment fields in Kermanshah province

Objective: The primary objective of this study was to analyze the effectiveness of an e-learning model as a tool for digital marketing aimed at attracting health tourists.   Methodology: This study utilized a mixed-method exploratory approach, incorporating both qualitative and quantitative research methods. In the qualitative phase, in-depth interviews were conducted with 14 experts in management and digital marketing, selected through purposive and snowball sampling. The quantitative phase involved a survey of 400 employees from educational and medical centers in Tehran, with 233 valid responses analyzed using descriptive and inferential statistics. The final e-learning model was validated through confirmatory factor analysis.   Findings: The study identified eight critical dimensions and 47 components essential for an effective e-learning model in health tourism marketing. These dimensions include website optimization, content quality, social media engagement, video marketing, cultural and linguistic adaptation, customer relationship management, data analytics, and sustainable practices. The model was validated and shown to align well with the needs of the health tourism market.   Conclusion: The findings emphasize the crucial role of digital marketing in attracting health tourists. An effective e-learning model that incorporates the identified dimensions can significantly enhance the visibility and appeal of health tourism services. The study underscores the importance of adapting digital marketing strategies to technological advancements and consumer behavior changes. Future research should explore the integration of emerging technologies such as artificial intelligence and virtual reality in digital marketing for health tourism.